Managers of every level refer to the one or the other BI method to master the challenges of their daily work life and also the business departments employ BI techniques to get most out of their data. However, only few make use of the plethora of powerful self-service BI tools (SSBI tools) available on the market.
Thus, this article elaborates on the potential of BI in general and SSBI tools in particular. We summarize pros and cons and compare these to the well-known and very individual MS Excel & Access dashboard solutions.
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